London Cycle Show: From Olympic stars to handle bars

A bicycle on display. Cycle Show offers 2011 product launches from the world's leading bike brands Photograph: Martin Godwin/Guardian Cycle Show is in its ninth year Photograph: Martin Godwin/Guardian Those thinking about riding to work have the chance to try out commuter models on a test track Photograph: Martin Godwin/Guardian Former world champion Mario Cipollini has branched into bicycle manufacture. 'It's a Ferrari, eh?' he said, of his most expensive model, that costs around £10,000. 'It's about emotion. It's an emotional bike. When you sit on it, you feel it,' he said Photograph: Martin Godwin/Guardian Cycle wear for women from minx-girl.com . The Cycle Show has this year invited along two 'cycle stylists' to advise women on finding everything from the right bike to a pair of flattering cycling shorts. Debbie Burton, founder of minx-girl.com, along with champion rider Jenn Hopkins, is offering free personal shopping appointments Photograph: Martin Godwin/Guardian An inner tube vending machine from Schwalbe made from a converted cigarette machine Photograph: Martin Godwin/Guardian The Nirve Cherry Blossom beach cruiser with Liix picnic basket (£550) Photograph: Martin Godwin/Guardian Ultremo ZX road tyres from Schwalbe . (195g for £37.99) Photograph: \Martin Godwin/Guardian Sea + Shore, folding bike from Seashore (£200) with six-speed deraileur Photograph: Martin Godwin/Guardian Sportswool jersey from Shutt Velo Rapide Photograph: Martin Godwin/Guardian Balance bike from Dutch company Firstbike , with ski attachment for snowy hills (£119.95) Photograph: Martin Godwin/Guardian Bicycles on display Photograph: Martin Godwin/Guardian Angel illuminated cycle helmets from Bicygnals.com include a USB port for recharging batteries at your computer (£44.95) Photograph: \Martin Godwin/Guardian Infiniti3D security system from Atomic22 . A system of special bolts to secure all removable parts from a bicycle Photograph: Martin Godwin/Guardian Notos bike saddle from Korean company New Metal Tech Photograph: Martin Godwin/Guardian Pashley Clubman (£995) Photograph: Martin Godwin/Guardian Kranium, cardboard helmet. Designed by Royal College of Art industrial design student Anirudha Surabi Photograph: Martin Godwin/Guardian Yoga for cyclists Photograph: Martin Godwin/Guardian Rose Pro RS 4400 Photograph: Martin Godwin/Guardian