The Measure

Going up New Prada men's neckline Spring 11 is all about a slash-meets-boat neck. Exit 10 in denim is sublime Giovanna Battaglia Italian fashion editor and every style blogger's prime prey. Look her up and learn J Brand's Majors Aka the new Houlihans. Worth further investigation Topman skinny chinos Very modern – narrow rather than spray-on, loads of colours and 26 quid. Its a no-brainer Sandro Exceedingly moreish clothes. Fashion desk crush on the Vegas blazer (our Selfridges sources tell us that resort is all about a blazer with contrast lapel) Robyn She just keeps hitting the spot with those electro numbers – Dancing On My Own is a poolside must-have Going down Pouch bags The fashion equivalent of wearing a teabag with fiddly drawstring handle device. All the chic of a bargain basement washbag. Don't do it July on the high street Rails full of tat are the one perennial downside of summer Long board shorts We might not quite be ready to embrace the skimpy Speedo but too much fabric in your shorts is a pool-flap nightmare Artisanal ice-cream We know it's wrong, but we're loving a 99 Flake this summer