Mills & Boon: Click to download romance

The rise of ebooks has somewhat unexpectedly boosted the popularity of that most traditional of old-world brands, Mills & Boon , reports the Daily Mail. It seems that e-readers, such as Amazon's Kindle and the Sony e-reader, has re-ignited the popularity of the soft-core product among younger net-savvy consumers. Titles such as The Virgin Secret and Ruthless Russian, Lost Innocence are being avidly downloaded by thirtysomethings. Online readers tend to be that little bit more raunchy than the dyed-in-the-wool paperback buyer. The "spice" category has proved to be the digital winner: The Italian Duke's Virgin Mistress, anyone?