Telegraph website 'refreshes'

And lo, a switch has been flipped and, just when none of us were expecting it, a new-look Telegraph website has appeared. A new look is always significant in any newspaper, but this is the first revamp of the Telegraph digital presence since editor-in-chief Will Lewis quit. This one has been done in house, with digital editor Edward Roussel the frontman for the "refresh". Gone is the blue, in case you were confused about the political orientation of the title – to be replaced with a classy black and white look that wouldn't look out of keeping with a US title. There's some explanation of the new thinking here with an emphasis on pictures (well it didn't do Mail Online any harm) and on health and science, the last of which seems all the vogue with Eureka at the Times. However, the old colonel in me is troubled by the change of name from the old Telegraph.co.uk to the decidely risqué "The Telegraph", in a black gothic typeface. Now, this is a paper that readers know as The Daily Telegraph, and somehow the "Daily" bit just looks like it is missing in the new design. Yes, it was missing in the old look too, but, well we had all got used to that. Readers of the printed Daily (and the Sunday) can relax, though – a statement from the Telegraph makes it clear that the names of the printed newspapers will be unchanged. Phew.