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Monday, July 12, 2010googlemediadigital mediagames

Google playing games with Zynga?

Has Google ( NSDQ: GOOG ) invested $100m or more in gaming start-up Zynga? That's what TechCrunch is reporting , citing multiple unidentified sources, as is Venturebeat ; although, so far, neither company is confirming the reports; Zynga spokeswoman Dani Dudek said by e-mail Saturday evening that the company isn't commenting. Photo by nadyne on Flickr. Some rights reserved The TC report has Google investing anywhere from $100m to $200m in the California gaming company, which built its rep and revenues as a Facebook gaming phenom with Farmville but has been branching out. In February, Zynga said it would put its games on Microsoft ( NSDQ: MSFT ) properties, such as Windows Live Messenger, and it followed that up with a similar deal with Yahoo ( NSDQ: YHOO ) in May. Google and Zynga are also working on a strategic deal, which will have Zynga titles show up on a new Google Games site, according to TC. The investment from Google - not Google Venures - reportedly closed last month. Zynga had already raised a staggering $327m since last fall. More as warranted.

Source: The Guardian ↗

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