A long time ago in a galaxy far, far away... YouView's logo was born

YouView has arrived. And it's the "future of television", according to, er... YouView. Yet the logo chosen for the service, which will hook up Freeview and Freesat with video-on-demand capability, is not so much futuristic as, er... 1977, with a distinct resemblance to the original Star Wars movie logo . Like Luke Skywalker, Princess Leia and the rest, YouView is also battling an evil empire – except with bigger satellites and five sports channels in high definition .