Are digital editions killing printed newspapers, too fast?

A snowy, frozen February isn't exactly sprint forward time for newspapers sales – and they didn't: national dailies down 4.42% year on year, and Sundays 6.19%. The decision to drop bulk giveaways a few months back makes the comparative situation more difficult to read, of course. But there are two particular talking points to ponder over two particular figures. Here's The Guardian , suddenly down 5.88% on January's ABC result, and an article in PC Pro magazine praising its app as "the blueprint for newspaper mobiles … so good, we've stopped buying the newspaper". And here's the FT , boasting 126,000 subscribers clustered behind its paywall, up 15% in a year (and 43% in revenues garnered). But look at its UK full-price sales, down to 63,722 (from 79,153 a year ago). Paid up, or free? Maybe, once you've forked out £158 to jump over the FT wall, you don't see much reason to pay £2 for a print copy. Maybe a £2.39 app produces exactly the same result, coming from a quite different direction. Discommoding things are beginning to happen too fast.