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The TV debate in numbers

The catchphrase of last week's debate was "I agree with Nick", while the winning tactic was Nick Clegg's impressive grasp of audience members' names. So what were the participants' stratgies for the second round? Here we count up the keywords. Use of first names Gordon Brown: 42 (19 Nick, 23 David) Nick Clegg: 0 David Cameron: 4 (3 Gordon, 1 Nick) Use of full names Brown: 1 (David Cameron) Clegg: 20 (10 Gordon Browns, 10 David Camerons) Cameron: 5 (4 David Camerons, 1 Nick Clegg) "I agree with Gordon" Cameron: 2 Mentioning the questioner Brown: 4 Clegg: 11 Cameron: 7 Attacking the "other two" Brown: 4 Clegg: 14 Cameron: 8 Talking to the camera Brown: 5 Clegg: 13 Cameron: 16 "We all agree" Brown: 0 Clegg: 1 Cameron: 1 Ganging up on the odd one out Brown and Cameron against Clegg: 1 Brown and Clegg against Cameron: 1 On the attack against the other candidates Brown: 21 (On DC 10, on NC 11) Clegg: 14 (GB 6, DC 8) Cameron 11: (GB 4, NC 7) On the defensive from the other candidates Brown: 4 (From DC 1, NC 3) Clegg: 10 (GB 6, DC 4) Cameron: 3 (GB 2, NC 1) Anecdote count Brown: 2 Clegg: 4 Cameron: 2 Mentions of family or children Brown: 1 Clegg: 3 Cameron: 2

Source: The Guardian ↗

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