Key fashion trends of the season: Men's red

Jacket, £1180, shirt, £240, trousers, £475, silk scarf, £300, shoes, £445 Red was a key accent colour in the S/S10 collections. Bottega Veneta did it best, in eye-popping pillar box - quiff optional. All from Bottega Veneta, bottegaveneta.com Photograph: Jason Hetherington Photograph: guardian.co.uk Jacket, £169 Workwear is a huge trend this season. This patch-pocket drill jacket taps straight in By YMC from mywardrobe.com Photograph: PR Photograph: guardian.co.uk Wax cloth parka, £95 There is an element of smugness when you buy something now that is on trend for next season too. Outerwear, especially parkas, are set to be huge for A/W10. Buy this now and congratulate yourself all the way to next February By Penfield from mywardrobe.com Photograph: PR Photograph: guardian.co.uk Cardigan, £14.99 If you are looking for a cheap and easy wardrobe update, then look no further then this cardigan From tkmaxx.com Photograph: PR Photograph: guardian.co.uk Aertex cardigan, £89 There is something very 'Glee' about this cardigan. Mr Shu might wear it on dress-down Friday, and we don't mean that in a bad way By YMC from mywardrobe.com Photograph: PR Photograph: guardian.co.uk Shirt, £99 Scratch all thoughts of Gordon Brown's campaign wardrobe from your mind, and look again at this perfect example of red shirting. Wear it with battered stone shorts and sandals From reiss.co.uk Photograph: PR Photograph: guardian.co.uk Trousers, £25 Coloured trousers are not just for the posh. Wear these with a black vest if you have a David Beckham-like physique, or a simple breton stripe for a uplifting summer look From asos.com Photograph: PR Photograph: guardian.co.uk Swim shorts, £13 We had to put these in for all those die-hard Baywatch fans who still dream of chasing Yasmine Bleeth and Pamela Anderson down the beach From jacamo.co.uk Photograph: PR Photograph: guardian.co.uk Suede shoes, £415 Shoes for the confident modern man from shoe maestro Mr Hare. Here's the USP: high-density EVA foam with leather sole and rubber heel quarter, made on an Orwell last By Mr Hare from oki-ni.com Photograph: PR Photograph: guardian.co.uk Laptop skin, £225 Hand-quilted, ultra-soft, made in England. No, it's not Andrex, but a rather fine leather laptop skin for 13in screens (15in also available) H by Harris from oki-ni.com Photograph: PR Photograph: guardian.co.uk Canvas bag, £35 We love this shopper, which strikes the perfect balance between fashion and function and ticks the red trend box nicely From reiss.co.uk Photograph: PR Photograph: guardian.co.uk Wallet, £143 Shake off the skinflint connotations of change purses with this embossed shiny red number from the home of all things cool - Comme Des Garcons From endclothing.co.uk Photograph: PR Photograph: guardian.co.uk Watch, £85 Little to say about this watch other than WE LOVE IT! By Uniform Wares from oki-ni.com Photograph: PR Photograph: guardian.co.uk Headphones, £55 If we can't tempt you with any red apparel, how about a bit of kit instead? We are still loving oversized look-at-me headphones, and you can't get more look-at-me then these From urbanoutfitters.co.uk Photograph: PR Photograph: guardian.co.uk