Orange and T-Mobile report bumper Christmas

Orange and T-Mobile, who are preparing to merge their UK businesses this year, both had a bumper Christmas, but for wildly different reasons. While Orange relied on the iPhone to persuade people to sign-up to long-term contracts, T-Mobile threw caution to the wind and jumped back into the pre-pay market. But as both companies had to slash prices and offer customers ever more favourable tariffs in order to remain competitive in the cut-throat UK market, they saw margins decline and average revenue per user – a crucial metric for analysts – take a tumble. In the last three months of 2009, third-placed Orange added 404,000 new customers, while fourth-placed T-Mobile gained 571,000. Orange's figures included 266,000 new contract customers, its best ever fourth quarter performance, and four out of every five of those customers signed up to a 24-month deal, suggesting they were either getting an iPhone or another high-end smartphone, such as one running Google's Android operating system or a Blackberry. Orange ended O2's two year exclusive hold on the iPhone in November and sold about 90,000 in the first month. Orange's revenues in the fourth quarter were €1.29bn (£1.13bn), down from €1.3bn, including its struggling residential broadband business, which lost 50,000 customers in the quarter and now has just 840,000 users. There has been intense discussion within Orange about closing down the broadband business, selling the customers to a rival ISP, such as BSkyB, but management have decided to hold onto the operation and it is now offering a free 32GB iPhone to customers who sign up for its high-end home broadband package. Margins at Orange, meanwhile, declined to 18.4%, down 2 points compared with a year ago, while its average revenue per user – across both contract and pre-pay customers – was £21.41 a month in the fourth quarter, down from £24.25 a year ago. As it does not have the iPhone, T-Mobile, in contrast, put all its focus on attracting new pre-pay users, putting a lot of marketing spend behind its "free texts for life" for any customer topping up by at least £10 a month. In the second half of the year, T-Mobile added 629,000 new pre-pay users, 570,000 in the run-up to Christmas alone. All but 1,000 of its new customers in the fourth quarter were on pre-pay. Revenues, however, were down in the quarter to £737m, from £820m a year ago, with margins of 20.1%, down dramatically from 24.8% a year ago. Average revenue per user (ARPU) was £18 a month, down from £21 a year ago. In the same period, second-placed Vodafone added 410,000 new customers with ARPU of £20.40, down from £21.5 a year ago, and margins of 23.2%, down from 25.9% . The UK's largest mobile phone company O2 will report on Friday. The fact that three of the four largest players in the UK added almost 1.4 million brand new customers means that either O2 and 3 saw subscriber numbers fall off a cliff, or the first quarter of this year will contain a nasty surprise for at least one operator. It is unlikely that O2 has seen its winning streak come to a complete halt, given O2 boss Matthew Key's upbeat statements about life since it was forced to give up its exclusive hold on the iPhone first to Orange then Tesco Mobile before Christmas; and then to Vodafone last month . As a private company, rival 3 does not provide regular figures, but its owner Hutchison Whampoa, which keeps a very close eye on its mobile phone business, would react fast if UK chief executive Kevin Russell had lost hundreds of thousands of customers in the last three months. For the past few years, 3 has had between 3 and 4 million users and will report financial figures at the end of March. It is more likely that because of the way in which the mobile phone companies count pre-pay customers as active or inactive that the first quarter of this year will see a balancing of the books. More than half the new customers added in the fourth quarter so far, are pre-pay users and are likely to have switched between pre-pay providers. But while their new network will count them as a new customer from day one – ie in the fourth quarter – the network they are leaving will not count them as inactive until they fail to make a call or send a text within a 90 day period. As a result, they are not likely to have been identified as customers who have defected until sometime in the first quarter of 2010.