John Barnes to reprise World in Motion rap for Mars ad

All together now: "Catch me if you can, 'cos I'm the England man..." Twenty years after John Barnes became an unlikely rapper in the official song for England's 1990 football World Cup campaign , Mars has signed the former international to reprise his cringeworthy World In Motion turn in a TV ad campaign, MediaGuardian can reveal. Barnes will feature in a re-recording of New Order's World In Motion for a new Mars TV campaign launching late next month. Mars is also launching a competition to give members of the public the chance to appear in the ad. The original World In Motion video featured an uncomfortable-looking Barnes on a training pitch, miming his rap lyrics with a football tucked under his right arm and World Cup song perennial Keith Allen larking about in the background. In 2008 Barnes was coaxed into singing the rap on TV by Vernon Kay during an episode of Family Fortunes . The Mars campaign, by ad agency AMV BBDO, will see a 30-second ad run on TV and a 60-second version appear online at www.marsbar.co.uk . Last October Mars announced a five-year partnership with the Football Association. Earlier this year it launched a TV ad featuring former international footballers including Peter Shilton and Terry Butcher reminiscing about their proudest moments playing for England . For the last World Cup, in Germany in 2006, Mars rebranded its chocolate bar with the word "Believe". The company has slightly amended the words of Barnes's rap to insert its brand, as follows: Verse You've got to hold and give But do it at the right time You can be slow or fast But you must get to the line They'll always hit you and hurt you Defend and attack There's only one way to beat them Get round the back Catch me if you can Cos' I'm the England man And what you're looking at Is the master plan We ain't no hooligans This ain't a football song Three lions on our Mars I know we can't go wrong Chorus We're singing for England EN-GER-LAND We're singing the song We're singing for England EN-GER-LAND We hope this year will be the one! • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".