Today's media stories from the papers

Top stories on MediaGuardian.co.uk BBC Trust has 'never made sense', says former BBC chairman Sir Christopher Bland criticises governing body, arguing it cannot regulate the BBC and shield it from government interference Why News Corp's buyout of BSkyB is much more than a business deal Media analyst Claire Enders on the potential implications City AM's Jens Torpe is still chasing a profit The financial freesheet expects positive results this year This week's featured media jobs Usborne Publishing - Editorial Production Assistant London/permanent/full time Moneyweek Ltd - Trainee Copywriter London/permanent/full time Haymarket - Journalist Teddington/permanent/full time For more jobs, career advice and workplace news visit guardianjobs.co.uk Today's headlines The Guardian Former BBC Trust chairman Christopher Bland says trust is ineffective. P8 MediaGuardian The BBC and the licence fee freeze. P1, 2 Clair Enders report on BSkyB and News Corporation. P3 Steve Hewlett on the loss of Michael Lyons and Jay Hunt. P4 Interview with Jens Torpe of City AM. P5 Witney TV and the Stig. P6 The Independent Lord Ashcroft blames TV debates on Tory failure to win a majority. P14 BBC captures rare glimpse of mountain tigers. P17 Daily Telegraph Former Google China chief in new venture. Business, P4 The Times BBC executive s accused of trying to water down Panorama report in pay claims. P5 Lord Ashcroft blames TV debates on Tory failure to win a majority. P17 Jazz FM believed to be considering a stockmarket flotation. P37 Aisa Pacific ad market grows. P40 Interview with outgoing Radio 4 chief Mark Damazer. P53 Financial Times Analysis into investment in games developers. P21 Bidders line up for AKQA. P25 Wall Street Journal Europe Young children and teens face intensive tracking on the web. P14 Tech firms explore sales of ads on web-based TV. P19 Apple courts publishers to join its upcoming print subscription service for the iPad. P21 US tech firms including Apple, Adobe and Pixar talking to Justice Department over agreement not to poach each others employees to hold down wages. P31 Daily Mail Apax starts process to sell part, or all, of HIT Entertainment. P63 Daily Express Top Gear star Jeremy Clarkson calls Stig driver "a bit thick". P5 The Sun Russell Brand book serialisation. P13 Daily Mirror X Factor coverage. P1, 4, 5 Daily Star Big Brother coverage. P1, 7 And finally ... One fire engine authority is debating a novel idea to counter the government cutbacks – by opening up fire trucks to sponsorship. South Yorkshire Fire and Rescue has had a "high level of support" from staff for the idea, which would see ads run in a similar way to how messaging is carried on bus sides. So the next fire could be brought to you by Cadbury or Evian, perhaps? Daily Telegraph. P7 Also on MediaGuardian.co.uk today AOL to launch women's site MyDaily Online magazine aims to reposition company after failed attempt to attract a new audience through Bebo Ask Jeeves marks 10th birthday with 'unanswerable questions' promotion Site to ask public and celebrities including Sarah Beeny and Nicky Clarke to help answer its top 10 'unanswerable' queries Michael Lyons may be a greater loss to the BBC than Jay Hunt Hunt's departure to Channel 4 got more media coverage HBO gambles on the success of Boardwalk Empire Period drama opens on US television to positive review London to host Internet Week Europe in November Some of world's biggest digital brands will take part in more than 100 events over the seven-day internet festival.