Telegraph launches fashion and beauty website

Telegraph Media Group today launched a fashion and beauty website that will form part of the Telegraph.co.uk online network. Telegraph.co.uk/fashion features writers including Hilary Alexander, Kate Shapland and Justine Picardie giving advice, recommending products and keeping users up to date with the latest trends. The I Spied section will allow users to purchase items they see on the site via the "buy" and "love" buttons. There is also a Trend Watch weekly newsletter users can sign up for. TMG's digital futures department created the site in partnership with digital agency Made by Many and in collaboration with Telegraph fashion experts including Alexander, Michele Lavery and Anna Murphy. Nancy Cruickshank, executive director, TMG digital futures, said: "Careful research and planning has gone into designing a site where users are guided from one area of the site to the next in a seamless way which, coupled with the world-class editorial team behind the site, will ensure a hugely interactive and informative experience." Carley Ayres, TMG fashion and luxury commercial director, added: "The new fashion channel provides a luxury premium advertising environment with a range of exciting new commercial opportunities, in addition to traditional display formats. We can now offer our clients a dedicated and truly integrated proposition across all platforms both on and offline." • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".