How the Mail makes serialisation pay

Columnist Tom Utley in the Mail wants "to hurl crockery" when Lady Antonia Fraser, pictured right, reads her "showy-off memoirs" of lust and life with the late great playright Harold Pinter. Jan Moir in the Mail wonders why "upper-class totties like Lady Antonia are always rather pleased with themselves for having affairs?" Both help the Mail set a new, cost-effective book serialisation model. First you buy Lady A's rights, then you slag her off. It's called biting your hand whilst it's still doing the feeding.