No-nonsense Gordon: Labour's secret election posters

The prospect of a physical fight involving Brown and Cameron has played very well with pre-election focus groups Photograph: PR Photograph: guardian.co.uk Saatchi & Saatchi, the firm behind the poster campaign, has suggested reworking classic film titles, like The Godfather Photograph: PR Photograph: guardian.co.uk Appropriating the current Conservative anti-Brown poster campaign could work in Labour's favour Photograph: PR Photograph: guardian.co.uk Strategists are even understood to be considering engineering a high-profile incident of violence on the campaign trail Photograph: PR Photograph: guardian.co.uk Ed Balls, Damian McBride and Gordon Brown could feature in a Reservoir Dogs-style poster Photograph: PR Photograph: guardian.co.uk Linking the PM to high-profile Hollywood action films like Terminator 2 could burnish Brown's gangsta credentials, sources say Photograph: PR Photograph: guardian.co.uk Strategists say Labour was 'going all in', staking the election on the hope that voters will be drawn to an alpha-male personality Photograph: PR