ABCes: World Cup gains modest for newspaper sites

The World Cup generated a modest traffic boost for all the UK's newspaper websites during June, according to the latest figures from the Audit Bureau of Circulations Electronic. Telegraph.co.uk managed to generate the biggest increase in percentage terms from the previous month, with average daily browsers up 6.72% to 1,775,764, an increase of 23.1% from June 2009. Mail Online increased its daily browsers by 3.99% from May to 2,485,431, up 44.15% year on year. Guardian.co.uk saw daily browsers rise to 2,036,449, an increase of 1.3% from May and 24.45% year on year. Mirror Group Digital's sites increased by 5.01% from May to 527,564, an increase of 12.21% year on year, while the Independent's daily browsers rose 2.16% month on month to 492,375, up 11.54% from June last year. In terms of UK users, the most valuable demographic for advertisers, Mail Online now has the largest audience with 15,464,724 unique monthly UK users or 36% of its overall audience. Guardian.co.uk has 14,076,692 UK users monthly, or 40% of its users, while Telegraph.co.uk has 11,548,812 – equivalent to 34%. Just over 42% of Independent.co.uk's unique users are UK-based, or 4,452,570, and Mirror Group Digital has 5,893,197 or 53%. The Times and the Sun no longer publish online traffic figures after deciding to implement a commercial paywall strategy. In January, publishers agreed that ABCe would adopt average daily browsers as its core metric for web traffic, replacing unique users per month. Mail Online Daily average browsers: 2,485,431 Month-on-month change: 3.99% Year-on-year change: 44.15% Monthly browsers: 43,119,182 Monthly change: 1.77% Guardian.co.uk Daily average browsers: 2,036,449 Month-on-month change: 1.3% Year-on-year change: 24.45% Monthly browsers: 35,259,914 Monthly change: -1.21% Telegraph.co.uk Daily average browsers: 1,775,764 Month-on-month change: 6.72% Year-on-year change: 23.10% Monthly browsers: 33,634,623 Monthly change: 3.49% Mirror Group Digital Daily average browsers: 527,564 Month-on-month change: 5.01% Year-on-year change: 12.21% Monthly browsers: 11,182,776 Monthly change: 4.28% Independent.co.uk Daily average browsers: 492375 Month-on-month change: 2.16% Year-on-year change: 11.54% Monthly browsers: 10,592,144 Monthly change: 0.06% • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".