Ross Kemp urges voters to spend 60 seconds voting Labour to save the economy

The battle of the party election broadcasts continues. Ross Kemp, who played Grant Mitchell in EastEnders, stars in Labour's final broadcast, which will be aired tonight. Entitled Sixty Seconds, the video features Kemp pleading with people to spend 60 seconds to protect their jobs and the economy by voting Labour: This election isn't a beauty contest. This is about what's best for you, your family and your country – and who you really trust to look after them for the next five years. You probably have lots of important things to do on Thursday – a full day's work, picking up the kids, paying the bills. At this point a clock appears behind Kemp and a ticking sound can be heard as he says: It only takes around 60 seconds to cast your vote in the polling station. 60 seconds to protect the economy, 60 seconds to protect your jobs, 60 seconds to protect the services your family relies on. A lot is at stake during those 60 seconds. David Cameron and George Osborne would cut child tax credits and child trust funds. Kemp then has a swipe at Nick Clegg by warning that a vote for the Lib Dems would allow the Tories in: Be careful. If you get into bed with Nick Clegg you might just wake up with David Cameron. The video then ends with a series of stars casting their votes. They include Bill Bailey, Jo Brand, Liz Dawn, Leonard Fenton, Peter Guinness, Tony Robinson, Prunella Scales, Roberta Taylor and Richard Wilson. So Labour is ending with a negative broadcast warning of the threat posed by the Conservatives. The Tories, by contrast, are ending their campaign with a video focused solely on David Cameron's vision for the future. What will Kemp's former partner think of the broadcast? Rebekah Brooks is the chief executive of News International – and was the driving force behind the Sun's decision to endorse Cameron.