Video: The Chewing Gum Man, transforming disgust to delight

With my Viral Video Chart head on, I stumbled on this wonderful video about ' The Chewing Gum Man '. Absolutely delightful. I'm sure there's a way to do this kind of guerilla/reappropriation/public service on the web, but can't quite think what it is. Maybe something as similiarly cheeky as 'dressing' naked people in pictures. Quite sure we need more of it. The artist, Ben Wilson: "People have the right to be creative and spontaneous in their immediate environment. The more people can have a sense of belonging the more they will feel responsible towards it - and there'll be less rubbish and less chewing gum on the streets."