ABCe: Mail Online tops 50m monthly browsers

Mail Online topped 50 million monthly browsers for the first time in October, a month in which all the UK national newspaper websites enjoyed traffic growth. The Daily Mail's website network continued to see the largest increase in both daily average and cumulative monthly users, according to the latest figures from the Audit Bureau of Circulations Electronic published today. Mail Online registered 2,758,875 average daily users in October, up by 3.3% on figures for September and a 54% improvement on the same month last year. Guardian.co.uk, the Guardian News & Media website network that includes MediaGuardian.co.uk, remains the second most popular UK newspaper site, with 2,080,691 average daily browsers, up 2% from September and 21.7% year on year. Telegraph.co.uk, in third place, increased its daily average browsers by 3.1% from September to 1,722,484, – a 13.5% lift year on year. Mirror Group Digital's average daily browser figure grew 0.8% month on month to 530,138, up 12.4% from October 2009. Independent.co.uk was up 0.42% month on month to 555,908 average daily browsers, a 30.29% jump year on year. Mail Online Daily average browsers: 2,758,875 Month-on-month change: +3.3% Year-on-year change: +54.1% Monthly browsers: 50,051,735 Monthly change: +6.7% theguardian.com Daily average browsers: 2,080,691 Month-on-month change: +2% Year-on-year change: + 21.7% Monthly browsers: 37,463,006 Monthly change: +4.1% Telegraph.co.uk Daily average browsers: 1,722,484 Month-on-month change: +3.16% Year-on-year change: +13.54% Monthly browsers: 33,944,742 Monthly change: +6% Independent.co.uk Daily average browsers: 555,908 Month-on-month change: +0.4% Year-on-year change: +30.2% Monthly browsers: 12,449,264 Monthly change: +3.5% Mirror Group Digital Daily average browsers: 530,138 Month-on-month change: +0.8% Year-on-year change: +12.4% Monthly browsers: 11,681,022 Monthly change: +15.1% • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".