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Tuesday, April 27, 2010mediadigital mediasundaytimesbskyb

SundayTimes.co.uk's paying readers can set Sky TV recordings

The Times' forthcoming new pay-for websites may not be bundling the charges with Sky TV bills, as some had speculated - but they are integrating with Sky in other ways. The latest mailout to readers interested in the forthcoming June relaunch adds detail on two new features the forthcoming £1-a-day TheTimes.co.uk and SundayTimes.co.uk will have - one a cross-over with its News Corp ( NYSE: NWS ) stablemate. • Culture Planner tool : A "week-in-view events calendar" on SundayTimes.co.uk; "watch sneak-preview video, book tickets and remotely record the best of the week's TV ". • Live debates : Daily engagement with Times writers and others on TheTimes.co.uk, including "OpEd Live". Remote Record is a pioneering feature of Sky's Sky+ PVR , letting satellite TV subscribers schedule recordings from a TV guide on Sky's website, smartphone app or by SMS. News International confirmed the Sky link-up. Linked from the Culture Planner, it means readers can set Sky TV recordings from SundayTimes.co.uk . News International owner News Corp also owns 39 percent of BSkyB. In one way, this isn't a significant draw to the new paid news site - Sky's website already offers the feature for free. But tying it more closely with themed programming (culture) is likely to mean a bit more TV engagement from existing Sky subscribers. Culture Planner will also let users book tickets, presumably via an affiliate partnership.

Source: The Guardian ↗

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