← Back to Events
Friday, February 26, 2010

Punter's view

Lisa O'Carroll is a football fan who watched Sky's 3D broadcast in a Dublin pub. She is also a former editor of mediaguardian.co.u k Sky's hallmark swoosh graphics were amazing – as if they popped at least a foot out of the screen. When the players came out of the tunnel, it looked as if they were running right past you. And 13 minutes in we were treated to a surreal moment when Ashavin kicked the ball just past the post. The goal post and netting really did look 3D. There was widespread agreement among those I spoke to on the day that the biggest impact was created with low-angle close-ups. But anyone expecting footballs to fly out of the screen at you, like the pink butterflies in Avatar, would be disappointed. Wide shots of the action just looked odd – like a computer version of Subbuteo with players in hyper-miniature. And while no one seemed to have trouble keeping the glasses on throughout the 90 minutes, pubs might have to consider how many glasses to stock. Football is the hardest sport to capture in 3D as the image combines feeds from two cameras. Tennis and boxing are reputedly much more impressive because all shots are close-up. Roll on Wimbledon. But is it worth the £2,500 starting price for a 47-inch 3D TV? For pubs yes – it'll help them win business. For domestic use? Fans I spoke to didn't baulk at the price. Those who'd already forked out for HD said they'd consider it, but not until the price came down a bit.

Source: The Guardian ↗

Market Reactions

Price reaction data not yet calculated.

Available after full seed + reaction pipeline runs.

Similar Historical Events(1 found)

MarketReplay Insight

1 similar event found. Price reaction data will appear here after the reaction pipeline runs.