Graphic Nike advert to say 'hello' to England fans for Six Nations match

English rugby fans travelling to Paris this weekend will be greeted by a Nike advertising blitz featuring the word "Hello" stitched over a fresh wound. The unsightly welcome comes as the French aim to see off England to win the Grand Slam in the final Six Nations 2010 match. The ad, by Wieden & Kennedy Amsterdam for Nike France Rugby, will feature on billboards and posters plastered through out Paris's Gare du Nord rail station - the main arrival point for England supporters. Nike's campaign, which features the line "France welcomes her English friends", will also feature heavily around the Stade de France and on bus shelters and at stations en route to the stadium. Ads will also be running all weekend in L'Equipe newspaper. "The word 'Hello' created from a freshly stitched wound will stick in the minds of the French fans and in the minds of the English players who will see it on their journey from Gare du Nord to the stadium," said W&K art director Craig Williams. W&K Amsterdam added that the "raw and graphic photography and art direction illustrates the 'souvenirs' the French players will leave their English opponents with after the match". If France wins the match, which also marks the 100th anniversary of the first clash between the two nations, W&K has plans to run further surprise tactical ads. • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".