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Saturday, February 27, 2010designbooksartartanddesign

George Lois's incredible Esquire covers

Andy Warhol drowning in a can of Campbell's soup: "This cover has become a symbol of Esquire's juxtaposition of the celebration of pop culture...with the deconstruction of celebrity" © George Lois/Esquire Photograph: guardian.co.uk Muhammad Ali poses as a martyr for refusing to fight in the Vietnam war and the cover becomes a protest poster hung in college dorms all over America © George Lois/Esquire Photograph: guardian.co.uk Virni Lisi, about to debut in How to Murder Your Wife with Jack Lemmon, lathers up in this humorous cover pegged to an article on the masculinisation of women © George Lois/Esquire Photograph: guardian.co.uk Lois's trompe l'oeil cover of Kennedy in tears was published seven months after the assassination, and accompanied an article that attempted to objectify Kennedy at a time when America was still traumatised by the murder © George Lois/Esquire Photograph: guardian.co.uk This issue has Lois exposing the high end fashion shoot © George Lois/Esquire Photograph: guardian.co.uk By simply using the words of an American soldier in Vietnam in 1966, Lois makes clear the magazine's view of America's involvement in the war © George Lois/Esquire Photograph: guardian.co.uk Ursula Andress dramatizes violence against women, a subject at the time considered taboo, and a cover which even shocked the National Organization for Women © George Lois/Esquire Photograph: guardian.co.uk A classic composite cover satirising Nixon in his run up to the 1968 election © George Lois/Esquire Photograph: guardian.co.uk Lois's refusal to deliver a typical cover girl for an issue that led with a travel feature ended up with a beauty pageant of forty stewardesses from fifteen international airlines. It became one of Esquire's biggest selling issues on the newsstands © George Lois/Esquire Photograph: guardian.co.uk In December 1963 Sonny Liston becomes the first black Santa and "All hell broke loose when the cover came out." © George Lois/Esquire Photograph: guardian.co.uk On the cover of Esquire's definitive 35th anniversary issue, Lois shows the three assassinated American leaders; John F Kennedy, Robert Kennedy and Martin Luther King hauntingly watching over the Arlington National Cemetery © George Lois/Esquire Photograph: guardian.co.uk This is what George Lois calls his second "cheesecake cover" © George Lois/Esquire Photograph: guardian.co.uk A reference to Truman Capote's infamous 1966 masked ball when he invited 540 of his closest friends! © George Lois/Esquire Photograph: guardian.co.uk

Source: The Guardian ↗

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