Twitter is simply not cricket, says ITV's Howell

Revealed (sort of): for the real reason behind ITV's surprise decision to screen Indian Premier League Twenty20 cricket we turn to Marketing magazine's annual Little Black Book directory, and the entry by Rupert Howell , ITV's head of commercial operations. "Perfect day: at Lords." Just don't expect him to tweet about it. "Describe yourself in a tweet," he is asked. "I don't tweet. "What social media do you use?" "Face-to-face wherever possible." Oh.