Anyone for José Mourinho perfume?

José Mourinho lipstick, anyone? Or maybe his range of perfumes would suit? Or perhaps the exclusive brand of José "depilatory products" may appeal? Then again, perhaps that really is a step too far. But not in the world of Chelsea's commercial department, which registered the name José Mourinho and his signature as trademarks with the World Intellectual Property Organization (Wipo) in 2005. The long and varied list of products envisaged by Chelsea is eye-opening as they sought to capitalise on their superstar manager. The Norwegian newspaper ABC Nyheter found that Chelsea have only six international trademarks registered with Wipo. Two of them are under "Chelsea Football Club", one under "CFC" and a fourth under "Chelsea". The other two relate to the club's sole title-winning manager of the past 50 years. Both the Mourinho trademarks remain protected by Chelsea for a 10-year period, meaning that if, say, Manchester City were to secure Mourinho's signature this summer, the contract would technically be in breach of copyright. And although Chelsea terminated their image-rights agreement with Mourinho when he left the club in September 2007, perhaps their owner, Roman Abramovich, may draw solace from the knowledge that Mourinho could legally be restricted from exploiting his own name in any of the 200-odd products listed. However, it seems that the cult of Mourinho was indulged and even encouraged by club executives. What else could explain a possible range of José Mourinho smart cards, DVD recorders, briefcases, umbrellas and even nappies? For it is certainly true that Mourinho knew about the developments since he signed a "letter of consent" sent to Norwegian authorities who had refused Chelsea permission to assert their rights over Mourinho's name without his prior say-so. Among the items specifically protected by the trademark, there was only one that was withdrawn from the Wipo list. In February 2006 the UK patent office wrote to the international organisation to inform it that Chelsea had deleted the product from the proposed range. It said this was "as a result of objections raised during ex officio examination". That item class was "figurines of precious metal". So no chance of an Academy-awards style ceremony at Stamford Bridge any time soon, no matter how much the "Josés" might catch on.