Another new revenue stream for magazines

The 108-year-old US science magazine Popular Mechanics has found another outlet for its brand: children's T-shirts with nostalgic images , to be sold through Old Navy, Gap's " price-conscious " chain. It's a Hearst title, and the company says the shirts are "a revival of efforts to interest children in Popular Mechanics", as well as a money-spinner. All this is according to the New York Times's Media Decoder blog, taking a short break from its super-comprehensive Leno-Conan coverage .