Walkers campaign to feature Jenson Button and Pamela Anderson

Walkers will tonight launch a new TV campaign featuring stars including Formula One world champion Jenson Button, boy band JLS and ex-Baywatch star Pamela Anderson, alongside the crisp brand's regular frontman, Gary Lineker. The TV campaign sees the celebrities descending on the town of Sandwich, with Button driving a cab, JLS performing at a school assembly and Anderson working as a barmaid. The ad also features Chelsea and England footballer Frank Lampard, chef Marco Pierre White and comedian Al Murray. "We believe that Walkers can make any sandwich that little bit more exciting – even this one," said Lineker, who is seen parading round the town in a giant sandwich costume. Miranda Sambles, marketing director for Walkers, added: "The new Walkers ad is all about taking the ordinary and making it extraordinary." The ad, created by agency AMV BBDO, breaks tonight on ITV1.