Is this just a load of 2.768.66.66.964.53.72.9155?

Last week saw Louis Pattison looking at an online marketing campaign for a mystery singer with a taste for tar . Now, after much speculation over the source of the vid, blogger This Big Stereo has suggested that it was spawned by Sony's marketing department, with the star of the video – obscured by arty camera angles and a whole load of mud – none other than Christina Aquilera. TBS take their evidence from a post by a "hardcore nerd" on a Livejournal message board . Said nerd has "cracked" Sony's secret "code" by looking at the names of the YouTube clips (a string of seemingly meaningless numbers separated by a few decimal places). His/her theory runs thus: "If you add up all of the numbers before a decimal and attach a letter to its corresponding number (A=1, B=2, C=3, etc.) you'll notice that each video [title] has a distinct message: Prelude 699130082.451322 = (38.17) = (CH.AG) = CH. AG. 9.1.13.669321018 = I. A. M. CH. 9.20.19.13.5.723378 = I.T.S.M.E.C. " Which all adds up (mathematically, at least). Can Sony sell records through mud, pus and an all-too-close up shot of a sheep birthing? Could this dirrrrty business really be Sony's doing? Or is it all total 2.768.66.66.964.53.72.9155?