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Thursday, February 11, 2010advertisingmedia

Spurs fans swap Chas 'n' Dave for Savage Garden

With footballers' love lives the talk of the country's pubs and bars, what better way for ad execs to capitalise on Valentine's Day than getting rum-looking Tottenham fans to perform a pub sing-song of Savage Garden's soppy ballad Truly Madly Deeply in a boozer? Monkey can think of a couple, but there you go. The Puma "Hardchorus" ad breaks at half-time in ITV1's coverage of the Bolton v Spurs FA Cup match on Sunday. Just don't tell Chas 'n' Dave – whose pub rock classics once reverberated round Tottenham home ground White Hart Lane.

Source: The Guardian ↗

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