A new Dawn for Heggessey?

Word reaches Monkey that Lorraine Heggessey , one of the favourites to become Channel 4 chief executive, has been taking coaching from Five's gutsy chairman and chief executive, Dawn Airey, on the realities of the advertising market, commercial impacts etc, etc. This would supplement her undoubted knowledge of the creative side of the business and leadership skills. Updating the way Channel 4 sells its commercial slots, and digital channels, a formula largely unchanged since 1993, is a key part of the skills offered by another strong contender, UKTV chief executive, David Abraham.