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It's still early days for Daybreak's viewing figures

Things don't change much over breakfast. Adrian and Christine, snuggling on a brand new sofa, push up Daybreak audiences to around 900,000 (from below 700,000). At least for a while. Bill and Sian, giggling further apart on an old sofa, keep a 400,000 or more lead. You might say that ITV's push has come down to earth again pretty quickly. But these are early days in the dawn of the unwashed and often unwatched. Bill and Sian aren't keen to move to Salford. It's unclear whether the star guests that Daybreak fielded last week – from Tony Blair to Prince Charles – would hop on a bike to Greater Manchester either. So: new BBC studios, new presenters, new shrunken range of sofa guests? You'd think that Adrian and Christine are still in the game, as long as they can keep their celebrity sheen.

Source: The Guardian ↗

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