Channel Five assembles all-star cast for cinematic new promo

Channel Five is claiming a "world coup" with its new marketing campaign that features appearances by the stars of all its hit US shows, including Joseph Fiennes, Gary Sinise and Laurence Fishburne. The stars of FlashForward, CSI: New York, and CSI appear in the cinematic-style trailer, called The Drama Continues, which also features Simon Baker (The Mentalist), Mark Harmon (NCIS) and Marg Helgenberger (CSI). The promo breaks on Five at 9pm tonight. Each of the actors was filmed last month on the set of their drama in Los Angeles. Five's promo also features footage of David Caruso (CSI: Miami), who was on location in Florida at the time and was unable to take part in the LA shoot. The broadcaster said it believed it was the first time that rival studios – Warner Bros, CBS and ABC – had agreed jointly to release their big stars to film a single promo. The Drama Continues concept, writing, cinematography and direction were handled by Keith Gray and Richard Hart of creative agency Power Animal, while Caroline Hicks oversaw the production. The client was Five creative director Nol Davies. The music track used is Happy 13 by London band Flotation Toy Warning. • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".