Guardian Viral Video Chart: World Cup 2010 meets Lord of the Rings

Nike's big-budget World Cup 2010 video will long rank among the best in commercial video virals, but there's an independently-produced World Cup-themed video that's touching 2m views. This week's top viral offering comes in the guise of Lord of the Rings (always a winner). "You have my sword," "You have my bow," "And my axe," "...and my vuvu-". You'll just have to watch it. Also, who knew Europop was more annoying than vuvuzelas? In other loosely lager-related news, Carlsberg had better watch their commercial fiefdom because Heineken have pulled together a couple of chucklers. ' Serving the planet ' is a dodgy tagline but the sentiment kind of follows , and they've got more than 9m views between them. Elsewhere, we have the latest (real, we think) iteration of those desktop dancing babies. But on a table. In a kitchen. Doing the samba. From little men to big men and the latest Puma video (see below) – I implore you to try not tell anyone about this. Guardian Viral Video Chart. Compiled by Unruly Media and lovingly edited by MediaTech noob Josh Halliday. 1 Gandalf goes to the World Cup Unlike the Nike offering, you don't have to like football – or Lord of the Rings, for that matter – to appreciate this vuvuzela-laced treat. 2 Reporter window break fail "All it takes is a matter of seconds" ... to see watch this video and see where it's heading. 3 Try not to laugh. Fail-a-thon Better than Beadle. 4 Old Spice | The man your man could smell like Seriously, Old Spice – good to have you back ol' fella! "I'm on a horse." 5 Swagger Wagon Get your, er, 'swagon'? ... Sorry ... 6 Star Trek: Tik Tok *Skuttles off to revisit the original series* 7 Brazilian baby dancing samba If this is real – wow. If this is not real – still, wow. 8 Pedigree Dogs ad shot 1,000 FPS using the Phantom camera Dogs are better at 1,000FPS. Fact. 9 Choir/bike flashmob Central Station Brussels Imagine that happening in the UK morning rush hour. Blood, tears and bicycle wheels. 10 The Puma Hardchorus Awwww. Do you not just want to just ruffle their, er, skinheads..? Source: Viral Video Chart . Compiled from data gathered at 16:00 on 24 June 2010. The Weekly Viral Video Chart is currently based on a count of the embedded videos and links on approximately two million blogs.